Between February 2025 and June 2026,at the World Organisation Against Torture (OMCT), I combined digital strategy, content creation and graphic design to make complex human rights issues more accessible and engaging across social media. During this period, we published 2,300+ posts, gained 10,800+ new followers and more than doubled average engagement across OMCT’s established social media platforms.

The carousel below is one example of this work: a selection of visual assets I created for the digital campaign around the launch of the second edition of the Global Torture Index in June 2026.

The strongest growth was seen on Instagram and LinkedIn. Instagram’s average monthly reach increased by 139%, while engagement rose from 1.03% to 7.16% — almost seven times its previous level.
On LinkedIn, average monthly visibility nearly tripled (+186%), alongside a 49% increase in engagement.
Across OMCT’s established social media platforms, average engagement more than doubled, from 2.84% to 6.20%, while overall monthly reach and visibility grew by 11%.